The Significance of Color

I wonder if you knew that visitors to your website form an instant opinion? And they form it about you and your offer. This instant opinion is created subconsciously. It happens automatically within the visitors mind. It happens automatically. Your site visitors can't help themselves. It matters not a jot how clever the text is on your page. You can have paid an expensive professional to produce your copy for you. The visitor need not read a single word, and yet they will form their instant opinion.

The quality of the images on your web page won't make any difference. Their quality doesn't affect in this instant opinion. You might think if you make an unrepeatable offer, that your visitor is bound to be swayed by that! I'm sorry, the instant opinion clicks in, and your brilliant offer lies unseen. This is because the instant opinion is made when your web page is displayed to your visitor. You may have guessed there is something subliminal at work here. In a way, that is right. Immediate opinions are formed by visitors to every single website. You may have already worked out that the answer is colors. When your web page appears to your visitor, the colors you've used go to work on the subconscious of your visitors.

The reason this happens is because we all react psychological and intuitively to colors. There isn't anything we can do about this. Colors has an affect on each of us. This is one of the reasons why companies can invest millions in getting the colors exactly right for their products and marketing promotions. They invest this money as they know how the psychology of color works. In their business propositions, the big companies understand that the use of appropriate colors is a key element. And so it is in web design. The colors of your web pages also convey feelings and emotions to the subconscious mind of your visitors.

By the psychological power you could encourage your website visitors to leave your page the instant they see it. This can happen even if the copy on your website is compelling. The chances are that visitors who are put off by your colors are unlikely to read your copy anyway. But all is not lost. In the same way that colors can be a turn off, it is possible to create a positive feeling through the use of colors. This isn't a new discovery. The psychological power of colors is well known in the offline marketing world. It's been around with us for decades. It doesn't make any difference whether you know about color power, your subconscious mind is affected.

What we need to do in our website design is to ensure the color combination on our web pages convey a positive feelings. Your choice with your color selections is to send a sense belonging, trust and warmth. Conversely, the feeling sent may be one of distrust, coolness and rejection. Here is a list of colors showing the types of feelings each will evoke:

RED
Love, strength, sense of power, energy, excitement, danger, leadership etc

ORANGE
Comfort, friendliness, confidence, courage, steadfastness, playfulness, cheerfulness etc

YELLOW
Curiosity, intelligence, brightness, amusement, caution, joy, organization etc

GREEN
Harmony, nature, healing, life, food, health, money etc

BLUE
Patience, love, peace, tranquility, trustworthiness, stability, acceptance etc

PURPLE
Wisdom, independence, nobility, ambition, dignity, luxury, royalty etc

BROWN
Earthiness, nature, durability, tribal, comfort, reliability, primitive etc

BLACK
Elegance, sophistication, health, dramatic, power, formality, style etc

WHITE
Goodness, easy, simplicity, cleanliness, purity, fresh, innocence etc

Finally, be aware that your website color scheme should reflect the product or offering you make. What happens is that the subconscious mind of your visitor will attempt to reconcile the colors with the message. If it can't, it will lose interest. And you will lose your visitor. You should spend time in determining what are the right colors for your web pages. Try and make sure your colors and message are in harmony. If you can achieve this, you will produce better results from your website. In summary, the difference between the right and wrong color scheme on your website can be the difference between profit and loss.

12 Design Tips for Building a Small Business Website

Designing a Website can be hard work, what skills do you need? can you do it yourself? should you do it yourself? When should you start to think about a website? After your company is up and running or is your business based on the web.

These are just a few questions you may be asking yourself and probably ones you should try get the answers to, by getting help from mentors or a web design company you should be able to come to the right answers.

Ive put a list together of things you should take in to consideration when planning, designing and building your website, the main aim being delivering content that visitors like but also being good to get ranked on search engine.

1. Design a logo, make sure you have a good logo. This is your brand and what you want people to remember you for. This will generally be at the top of your site, so its the first thing people see. A logo/brand can say a lot about you so this is important.

2. Text on each page needs to be relevant, a minimum of 250 words, having keywords about your product or service is good to have in there. Possibly look at having copy written by a professional that knows how to write for the web.

3. Images are important also, good quality shots of a product can say a thousand words, bad pictures can bring down the look of the site. But make sure you don't overload on pictures.

4. Each page should have its own page title, meta descriptions and meta keywords, a very important part in building your website.

5. Try use CSS (cascading style sheets), this works better for search engines and will also make for easier changes on the website, ie colour, font or font size.

6. H1-H6 tags should be used to highlight the main title on the page of where your text is, this usually relates to the page title, H2 tags would possibly follow as the titles of the following paragraphs. Bold text should be used to highlight keywords within the paragraphs also, but don't overdo this.

7. If you can use text navigation as this allows search engines to index your website better.

8. Make sure it's easy for an end user to buy your product or find the service, If its not easy to find what chance have you got to promote it. This all goes towards the conversion and bringing in the sales.

9. Links from your pages to other internal pages is also good, promote other products or services, making it easier for a user to find other things on your site. Again don't overdo this too much.

10. Build a site map, this makes it easier for search engines to index, you can upload an XML site map to Google webmaster tools which is beneficial in indexing all pages on your site.

11. If you are gathering any info from the website, ie through a form you should have a Privacy Policy.

12. Finally install Google Analytics, this is very important as the data that if gives your back about your visitors and where they come from is invaluable.

This is only a few points to think about, but it should give you a start when you are thinking about the design and build of your site. I would recommend that you consult with a web design company as they should be able to design and build a site exactly to your requirements and generally more professional in hitting the mark of your target audience.

Does your Website need a Redesign?

You may have a beautiful website, it may win awards for excellence in design, but unless the designer has taken into account the principles of Search Engine Optimisation (SEO), you may need to consider a redesign. You may have an old website, it does its job, it tells people about your company, but it's slow and the content, it's a bit out of date. In both cases, you definitely need to consider a redesign.

Both websites will struggle to get the volume of traffic that they could receive. The new well-designed site may get traffic for those looking specifically for that site, but anyone using a keyword search for your product or services won't find you.

The older site with out of date content loses out because the Search Engines think (due to the lack of fresh content) that the site is dormant or dead. Both of these websites could receive great traffic and a potentially lucrative increase in business, but without consideration of SEO, they won't get any share of that possible income.

So what should one look for in a site that might need a redesign?

All Flash

Although there have been significant advances in Search Engine technology and they are beginning to read some flash, a site that's all flash is likely to be dreadful for Search Engines. They will be pretty, but the Search Engines won't rank them highly because the content is essentially unreadable. But what about major corporations that rank highly but have flash-only sites? These sites have such a high rate of linkage that their flash content probably doesn't matter, unless you can compete with a major corporation, an all flash sites is a no go.

Frames

Frames in your website make it difficult for search engines to index its pages. What's more, human visitors really struggle with frames, they're difficult to read and it's hard to get an impression of the site. Some browsers don't even support frames, meaning your site is entirely unreadable for those potential customers.

Splash Pages

Web designers using splash pages really make a visual impact on the visitor. Imagine the entire webpage as an animated page, straight out of a cartoon. Very impressive. Unfortunately, from an SEO point of view, they're horrible. Splash pages generally contain little or no text content; have no links and full of flash and other software which the Search Engines still find difficult to assess for a ranking. You may impress with your Splash Pages, but kiss goodbye to many potential customers.

Slow Loading

Very simply, a slow loading page puts off both human visitors and search engine crawlers. Human visitors may not have the patience to wait for the pages to load and search engines almost always rank the faster loading pages above the slower ones. If your site has slow loading pages, they need replacing.

Out of Date Content

First, the Search Engines will simply ignore this site as if it no longer exists. It may have been ok in the past to leave your content for months without updating it, but these days, it will soon slip off the radar without regularly updated content. What's more, nothing puts off a human visitor more than out of date content.

If your site contains any of the above SEO problems, you need to implement a redesign; it's costing you potential income.

Repair/Reinstall Windows Components

Often part of Windows start messing up and not working, this is often because the files belonging to that component are missing or corrupt. The good news is that often these components can be reinstalled with out reinstalling XP. It is best that you run Tweak #6 first but it some times dose to repair some components of Windows XP

The way to do this is first put in you Windows XP CD then go to the folder C:\Windows\inf and right click the .inf file that belongs to that component of Windows that you what to reinstall and press install. I have started to put together a list of what each .inf file belongs to, if you know what one .inf that I have not listed belongs to please PM me.

Accessories accessor.inf
Communications communic.inf <– the components in the Communications folder in Accessories.
COM+ comnt5.inf
Windows Defragmenter dfrg.inf
Distributed Transaction Coordinator dtcnt5.inf
Fax services fxsocm.inf
Windows Fonts font.inf
Windows Games Games.inf
Internet Explorer ie.inf
Internet Explorer Short cuts ieaccess.inf
Windows Internet Games igames.inf
Web Tools iis.inf <–Includes FrontPage
Windows Messenger msmsgs.inf
Multimedia multimed.inf <–Volume control and Sound Recorder and Media Player
Network Management and Monitoring Tools netoc.inf
Outlook Express Shortcuts oeaccess.inf
Out of Box Experience oobe.inf <–oobe folder in C:\Windows\System32
Pchealth pchealth.inf <– Pchealth folder in C:\Windows
Pinball pinball.inf
Indexing Service setupqry.inf
Search srchasst.inf
Terminal Server TsOc.inf
Windows Management Instrumation wbemoc.inf
Windows Messanger Shortcuts wmaccess.inf
Windows Media Player Shorcuts wmpocm.inf
Tour XP wmtour.inf
Wordpad worpad.inf
Accessibility Tool optional.inf

One .inf file of importance that dose not install any thing is sysoc.inf It controls what you see in “Add/Remove Windows Components.” If you open it you will so that most lines end with ,,7 (or some other number) and ,hide,7 (or some other number) adding hide hides it, removing the hide shows it. This can be useful for administrators that what to stop components being installed or removed.

There are 700 .inf files in C:\Windows\inf so that is a very small part of them, I am trying to get a full list.

Hope you find this tweak useful

Remove Unwanted Context menu items

When you right click a folder do you notice that programs have added them selves to the the little pop up menu. You can remove these program entries, by editing the registry. It is best to have a full back up of the registry just in case some thing goes wrong. To backup registry right click a folder(key) and press export and save it where you could find it if needed. In this case you only have to back up..

HKEY_CLASSES_ROOT\*
HKEY_CLASSES_ROOT\Directory
HKEY_CLASSES_ROOT\Drive
HKEY_CLASSES_ROOT\Folder

Once you have done that have a look in

HKEY_CLASSES_ROOT\*\OpenWithList
HKEY_CLASSES_ROOT\*\shellex\ContextMenuHandlers
HKEY_CLASSES_ROOT\Directory\shell
HKEY_CLASSES_ROOT\Directory\shellex\ContextMenuHandlers
HKEY_CLASSES_ROOT\Drive\shell
HKEY_CLASSES_ROOT\Drive\shellex\ContextMenuHandlers
HKEY_CLASSES_ROOT\Folder\shell
HKEY_CLASSES_ROOT\Folder\shellex\ContextMenuHandlers

And delete the folders(keys) to the programs who’s entries you want removed be carefull that you delete the right one. Reboot and they will be gone.

Remember editing the registry can cause problems, if you do the wrong thing. Do not do this unless you feel safe editing the registry

HTML vs. XHTML

XHTML 1.0 is a reformulation of HTML 4.0. What this really means is that learning XHTML is basically the same as learning HTML. The main difference is a few simple rules - as XHTML is more strict than standard HTML.

1. Stricter adherence to the HTML specification

Many browsers are very lax in how they interpret HTML. This leads to incongruities in how the pages are displayed, and XHTML doesn't allow that. The best way to correct this is to use an XHTML validator such as HTML Tidy.

2. Write well formed documents

What this generally means is avoiding overlapping elements. The following nested code is acceptable: p Paragraph em. emphasized ./em ./p because the tag is opened and closed within the p tag. However, this is not allowed: because the em tag overlaps the p tag.

3. Write tags and attributes in lowercase

XHTML is a case-sensitive markup language, so LI and li are potentially two different elements.

4. End tags are required

In HTML, some tags which actually contain elements do not require the end tag.

The most common of these is the p tag. XHTML requires that the /p tag be used. For singleton tags, such as br you should include a trailing slash in the tag itself, e.g. br /

5. Attributes must be quoted and include values

What this means is that non-quoted attributes such as

are invalid. And attributes which used to stand alone, must now be written as name="value" pairs. For example: br noshade="noshade"

Shooter Bindra wins India's first solo gold

Vote for us at Favelets

BEIJING (Reuters) - Abhinav Bindra won India's first individual Olympic gold medal on Monday with a thrilling come-from-behind victory in the men's 10m air rifle.

Bindra had been fourth after qualifying but had a brilliant final round and the Indian, the epitome of tranquillity, hit a near perfect 10.8 on his last shot to pull in front of Henri Hakkinen of Finland, who fell to bronze with a poor final shot.

That late stumble by the Finn allowed China's Zhu Qinan, the defending Olympic champion and heavy favourite, to salvage a bitter day with silver. Zhu sobbed uncontrollably on the podium and again at a news conference.

"I can't describe how happy I am," the ever-calm Bindra told journalists. "It's the thrill of my life. That's about it. It's hard to describe. I just went for it. I knew I was lying in fourth. Thankfully it went my way and I just went for it."

Zhu suffered a lapse in concentration in the qualification earlier when he had to rush his final shots to make the time limit, dropping to second behind Hakkinen ahead of the final.

"I was under tremendous pressure and at times I felt really agitated," Zhu said just before stepping on the podium and breaking down in tears. "But I tried my best."

Moments later at the news conference Zhu was crying harder.

"I've been through a lot of hardship and shed a lot of tears in the last four years, there have been successes and failures," he said. "After 2004 my only aim has not changed. I had so very much wanted to be a champion at the Beijing Olympics."

He added: "In the last two rounds I made several mistakes because I had used up all my physical and mental energy."

Bindra, who faced criticism for failing to deliver on the great promise he showed as a child, said he was not thinking about making history in India with a first individual gold medal. In fact, he said, he was "not thinking about anything".

"I was just trying to concentrate on shooting," he said. "I wasn't thinking of making history. I was two points behind the leaders. I was just trying to shoot good shots. I wanted to shoot well and shoot aggressively. And that's what I did."

His 10.8 of a possible 10.9 on his final shot sparked loud celebrations from group of fans from India.

Hakkinen, who was even with Bindra before his mere 9.7 on his last shot, said that crucial shot felt like the nine before it.

"It just wasn't my turn," he said. "It shows that shooting is a sport from the first to the final shot. Every one counts."

Randhir Singh, Indian Olympic Association secretary-general and former shooter who was present at the range, was stricken by nerves as the competition reached its climax.

"I haven't prayed so much in my life. With the second last shot they tied together and then he (Bindra) shot a 10.8. It couldn't have got better," he told Indian television.

Bindra won the 2006 world championships and finished seventh in Athens four years ago.

How to Install EasyPHP ( PHP, MySql, Apache & PhpMyAdmin)

1. Download EasyPhp, Open It or Save It

2. Double Click on the setup, and follow the next steps:

image 1

3. Click Ok -> Next -> Check the box of I Accept the Agreement -> Next -> Next

4. If you want to install in a different location click Browse ( recommend to install in C:Program Files )

image 2

5. Click Next -> Next -> Install -> Finish

6. Now EasyPhp is installed, you will e a button in your taskbar

image 3

7. Double click and the server should start, but here if you have MySQL installed before EasyPhp, the server of MySQL it won't start. Let's to resolve this:

In the picture you can see the error message:

image 4

To resolve this press Ctrl + Alt + Delete, will be opened Windows Task Manger.

8. Click on Performance, search mysqld-nt.exe and End the Process

image 5

9. Now double click on EasyPhp and start MySQL server

image 6

image 7

10. To run your files you need to move them in the www directory ( C:Program FilesEasyPHP 2.0b1www )

image 8

11. That's it! Now let's to see if php is installed. Create a new text document and type this code:

phpinfo();
?>

image 9

12. Now in your browser type this: http://localhost/ and click on phpinfo.php

Click to enlarge
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Click to enlarge
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13. To acces PhpMyAdmin, right click on EasyPhp in taskbar and select Administrator

Click to enlarge
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Click to enlarge
Click to enlarge

Create a Contact Page with HTML and PHP

I have made a tutorial about how to install EasyPhp and now i come with an example. Today we learn how to create a Contact Page in HTML and PHP very easy! Download the next files to exercise on them:

bg.gif
index.php
send.php

Download: here

1. Let's write the index.php

2. Here we write the send.php

3. Test your contact page:

To test your contact page you need to upload the files on a server. If you dont have your own server & domain name, search on internet websites who give free host with the option to have acces on the ftp. I found a site:

Yeahost.com

If you don't understand something please write a comment, thank you for your attention and check this tutorial to learn how to install EasyPHP (Php, MySQL, Apache, PhpMyAdmin). Here is the final result.

World of Logotypes, the Trademark Encyclopedia by Al Cooper - By graphikator

Logotypes
World of Logotypes, the Trademark Encyclopedia (Volume 1) By Al Cooper
Art Direction Book Company | 1976 | ISBN: B000Z2CXDU |120 pages | PDF | 23,6 Mb

Great 3 color and a lot of those logos are classics for sure 120 pages of a-z logotype sets in PDF file

http://rapidshare.com/files/114921143/The800info_Book_WorldLogos.pdf
or
http://depositfiles.com/files/5386940

Black XP Visual 7.11 - By brinker


Black XP Visual 7.11
Win XP Theme | 14.9 MB


Download From here

http://w15.easy-share.com/1700418257.html
or
http://rapidshare.com/files/116080300/BlackXtremeSetup.rar

HD Abstract Wallpapers - By francris

img src="http://pixhost.eu/avaxhome/gfxworld/2008-05-23/hd_abstract.jpg" />

HD Abstract Wallpapers | 36 jpg | 14 MB
====================

http://rapidshare.com/files/116410181/abstract.rar

http://depositfiles.com/files/5560163

New wallpapers pack - By nismo555


22 Images | 1280 x 1024, 1680 x 1050, 2560 x 1920 | 22mb

http://www.shareonall.com/Newest_Wallpapers2_szpi_rar.htm

Tropical Wallpapers- By francris



Tropical Wallpapers | 80 jpg| 30 MB
========================

http://rapidshare.com/files/116418735/Tropical_Wallpapers__Michi80_.rar

http://depositfiles.com/files/5585565

Make Money from Dead Domain Names

Every day there are hundreds of website owners who have purchased a domain name only to forget about it and then let it expire. For those investors who are well informed about such names they can snap these up and therefore capture a huge amount of existing traffic even though the site is considered to be brand new. This has resulted in a large number of owners of websites losing out and those who investing in such domain names to become richer.

All websites only survive if they have regular amounts of traffic being directed towards their site each day. So often when a site which has a memorable domain name and constant traffic going to it becomes available they will quickly be snapped up by some of the more savvy domain name investors around. Then often within a matter of days they have sold the domain name on for a profit.

Let us say for example a sit has become available which sells bridal gowns and other wedding paraphernalia but because the site is not user friendly or it has been poorly designed. Or because the products it is selling are over priced and has now done as well as the owner had expected so they have allowed the domain to expire.

When the domain does expire a smart person will be informed of this through the use of a domain watchdog service. These services will automatically advise their members of any domains which have become available that they are interested in immediately. Then once notification has been received they have the chance then to buy up this domain for no more than $6.95.

Within a matter of minutes you could find yourself being the owner of a site that has plenty of traffic being directed towards it. But what you will then need to do in order to generate cash flow for it is to build a new website page with a number of related ad links placed upon it. Doing this will help to better monetize any existing traffic that is being directed towards the site.

As time passes then you as the investor have the choice of either building up the site even further which will in turn help to generate more cash for you. Or you can simply choose to resell (flip) the side to another domain name investor, domain name broker or a person who is actually interested in owning the website for themselves.

Therefore if you have an old domain name which you are considering either retiring or flipping then the first place you should consider putting it up for sale is on eBay or a popular domain name auction service. Many people are actually pleasantly surprised at how much they have made by selling off a domain name using these particular services. On eBay alone there have been some very unusual domain names go up for sale and which have been sold for more than $500.

The Secrets to Making Money With Someone Else's Domain Name

Abstract

This short article discusses two ways in which smart operators are making money from the domain names of others. Neither method is, in my opinion, unethical and can lead to a sound income stream.

Introduction

Do you know what the one thing is that online businesses need, a topic that seems to occupy more space in ebooks, conferences,blogs and fora than any other topic?

If you said, "getting traffic", you are spot on. Traffic is obtained through a variety of ways including search engine optimization, linking, advertising, running competitions, blogging etc. But, as noted Internet marketer Ken Evoy reminds us, it's not simply traffic we need, it's targeted traffic. That is, traffic looking for our products or services.

This article discusses two ways in which you can leverage targeted traffic from other peoples' domain names.

Method One

Say for example you have an online mortgage brokerage operation. You are looking for a constant stream of people comparing mortgage fees and charges who might sign up with you and earn you your commission. However, your firm is small and most of your traffic comes from advertising, which is expensive, and referrals from existing customers. You know that there are numbers of large financial institutes in your region who provide mortgages and you'd like to tap in on some of their prospects.

Here's what you do for method one. Use a domain name identical with the domain they have, but change the suffix. For example, if the firm's URL is amazingbank DOT com, buy a domain called amazingbank DOT ws or with some other suffix that is legally acceptable to your country of registration. You will need to make sure the name is not a Trademark Registered Name which it is illegal for you to use and your domain name registration authority should advise you how to do that in your country.

Next, set up a redirect page on your site. This is a page in a sub-directory called index.html which, when loaded into a browser, redirects users to the home page (also called index.html) of your main business site. And guess what? Because your domain name is almost identical with the financial institution that gets all the traffic, you will get a good place in the search engines.

Numbers of people who do a search will click on your link that will highlight the word mortgages. Others will type the incorrect domain name leading to your domain, the redirection page and eventually your home page.

What will they see? A whole lot of information about your mortgages ... just what they were looking for.

Before you do this, it will be a good idea to check out the Google Page Rank of some of the sites in which you are interested. Do that by installing Google Toolbar (free from Google) and then visiting the site. Google Toolbar shows the Google Page Rank in the toolbar. The page rank refers to popularity. Obviously the more popular the site is, the better it will be for you to mimic.

Method Two

A variation on method one is this method that relies on people making typing mistakes. Instead of typing CNN DOT Com to visit the well known media site, a small percentage of people will type CNM DOT com. You provide a domain called CNM DOT Com and pick up some of the mistake makers. However, you do need to provide a product the same as the site you choose to imitate or else people won't stay long.

So, find a major player who sells the same or similar products or services to you and register a domain name similar to theirs.

Before you do that, visit Overture or use some other method eg, the free software program Good Keywords, to find out how many searches each month are made for the original site and the misspelled derivations. Choose a domain name that reflects the one people are mistakenly entering and every time they enter it they will get your site or any site to which you redirect them. It could even be an affiliate site or someone else's sales page.

Summary

Using either of these methods will increase your targeted traffic and because the traffic is targeted, many of your visitors will buy your goods or services. If you were starting from scratch and wanted to know what type of business to go into, you could research some existing, successful businesses and check out the common spelling mistakes people make. If there were numbers of common mistakes, you could create as many domain names (these are generally very cheap) and redirect all of them to your home page with just the right products or services people were looking for.

How to Choose a Domain Name

What is a domain name?

Millions of domain names have already been registered and finding the 'perfect' domain name will be tricky. Unless you have a deep pocket and bother to buy a very very brandable domain name, you'll have a hard time getting the best domain.

Here a a few things you need to consider when picking a domain name.

Branding and SEO

In business, branding is the representation of what a company or organization stands for. It is also the same for a websites.

Choose a domain that is well brandable - It should be conveniently easy to associate it with any product or service you are offering. For a blog, it should be very easy to connect your domain name and your content.

Your domain should be short and memorable - A very long domain may cause your readers to forget and the chances of word-of-mouth marketing gets lower. The easier people remember your site, the better.

Go with a .com domain name - People always assume that a website always has a .com extension. You probably know why I have the .org extension. (hint: the .net and .com versions have already been registered)

Choose a very 'typable' domain name - Imagine yourself typing, "forxchngtips4u.com". Ok, that's a bit sarcastic but you know what I mean.

Your domain should be unique - I cannot tell you how difficult it will be if you have a similar domain name with a popular website.

Although there are successful bloggers who have parodied famous domain names, I still believe that you should choose a unique domain name.

Have keywords in your domain name - Having your exact keywords in your domain name will help with search engine optimization.

Country specific domain extensions - If you are targeting a country specific audience it would be safe to register country specific domain name along with the domain name with the .com extension.

Hyphen-filled domain names - Domain names that have more than two hyphens may be regarded by users as spam sites and quickly forget about your website.

Search Engine Optimization Why You Need it

E-commerce is a cut throat business. You have to arm yourself with the proper know-how and the tools to make your site a cut above the rest. Each day, more and more sites are clambering to optimize their rankings in websites and if you lose your guard, you may just get trampled on and be left in the abyss filled with so many failed e-commerce sites.

Search Engine Optimization or SEO is a term widely used today by many e-commerce sites. For the past few years and the next ten years or so, search engines would be the most widely used internet tool to find the sites that they need to go to or the product or information they need.

Most people that use search engines use only the ten top search results in the first page. Making it to the first page, more so to the top three is a barometer of a sites success in search engine optimization. You will get a higher ratio of probability in being clicked on when you rank high. The more traffic for your site, the more business you rake in.

But, it is essential to grab a hold of that spot or make your ranking even better. As I aforementioned, each day is a new day for all e-commerce sites to make them selves rank higher using search engine optimization. It is imperative to make your site better and better everyday.

So just what is search engine optimization and do you have to use it? The answer to why you have to use it is an easy one. You need search engine optimization to be number one, or maybe at least make your site income generating.

With search engine optimization you can get the benefit of generating a high traffic volume. Let's just say you get only a turn out of successful sales with 10 to 20 percent of your traffic. If you get a hundred hits or more a day, you get a good turn out of sales already. If you get only twenty to ten hits a day, you only get one or two if not any at all.

So once again, what is search engine optimization? Search engine optimization is utilizing tools and methods in making your site top ranking in the results of search engines. Getting yourself in the first page and better yet in the top half of the page will ensure that your site will generate public awareness of your site's existence and subsequently generate more traffic, traffic that could lead to potential income and business.

Search engine optimization requires a lot of work to be fully realized. There are many aspects you have to change in your site or add as well to get search engine optimization. These will include getting lots of information about the keyword phrases that are popular in regards to your sites niche or theme.

You may also need to rewrite your sites contents so that you could get the right keyword phrases in your site without making it too commercial but light and informative. There are certain rules and guidelines to be followed with making your site's content applicable and conducive to search engine optimization.

You will also need to collaborate with many other sites so that you could get link exchanges and page transfers. The more inbound and outbound traffics generated by sites among others are one of the components search engines uses to rank sites.

Try to search the internet for many useful help. Tips, guidelines and methods for search engine optimization are plenty to be found. Read many articles that can help you optimize your site in search engine results. The more knowledge and information you gather the better. This will all help you in getting those high rankings. This may require a little time and effort in your part but the benefits will be astounding.

If you can part with some money, there are many sites in the internet that can help you in search engine optimization. There are many sites that help in tracking keyword phrases that can help your site. There are also some content writers that have lots of experience in making good keyword laden content for your sites that have good quality.

5 Steps to Increase your Pagerank

Google Page rank is based on back links. Back links are Links pointing to your website from another website. The more back links you have the higher your PR will be.

1. Join forums, forums are a great way to achieve links to your website. In most forums you are allowed to have a signature and in your signature you can put a link to your website. But another important note to look on is making sure the forum is somewhat related to your website. You will still get credit if it's not, but if it's related to your website than you will be accomplishing two tasks at once.

You will be advertising for your website (bringing in targeted traffic) You will also be building your websites presence.

Your websites presence is very important to your survival. The more people see, or hear about your website the more credibility you will have and this increases your chances of having these visitors come back and possibly become leads.

2. Submit to search engine directories. Search engine directories are a good way to get a free link to your website. They also increase your chances at being listed higher on popular search engines like Google, and overture.

Most search engine directories allow you to submit to their website for free. This will allow you to increase your web presence by being listed on another search engine, and it will also be a free link.

Remember the more links you have the higher your PR will be

3. Using ezine ads (or newsletters). Creating an ezine will probably be the most beneficial step you can take to increasing your web presence. When you create an ezine you will be able to keep visitors coming back to your website for more by using signatures and giving special deals.

Ezine's will also allow you to increase your back links. By creating an ezine you can submit your information about your ezine to an ezine directory. This directory will than link to your website(thus giving you a free link).

4. Creating and publishing articles. Articles are an easy source of generating new traffic. You can include your signature in your article. This will bring in more traffic from article submission directories.

Your signature usually consists of 4 to 8 lines. Usually the first line would be the title of the website that you are trying to advertise. The last line would be the link to the website and the lines in between these would be a sales pitch to draw your viewers into your website.

5. Links from related websites. Gaining links from related websites can be one of the most frustrating tasks you can attempt.

They are very easy to find, but can be somewhat difficult to obtain links from.

To find related websites, all you have to do is go to a search engine... say Google... and type in your subject. Maybe your website is based on ford mustangs.

You go to Google and type in ford mustangs, than you look around for pages that are somewhat related to your website. After you have done this (which should be very easy) you have to contact them in some way to get your link posted on their website. This can be the most difficult task because a lot of webmasters ignore e-mail's from people requesting links because they don't see the importance of it at the time. Some other reasons could be that they are rarely online, or they delete spam mail and sometimes delete their important emails in the process.

Important note: When looking for link partners don't just link with websites that have a page rank of 4 or higher. Link with anyone and everyone you get a chance to. If you link to someone that has a page rank of zero, this will not hurt your page rank. It will only increase it because you are getting a link back to your website. Google doesn't look at your back links page ranks to determine what yours is going to be. It simply looks at how many back links you have.

Optimize Your Website For Better Visitor Experience

This article describes in simple terms, practical and effective tactics used to optimize your website. Following these suggestions, will result in a more enjoyable visitors experience and traffic. At the end of this article there is a Reference and Resources section where you can find supportive information and services related to each topic.

Compatibility With Web Browsers

It isn't a surprised for website owners, webmasters and others who are involved in their websites optimization, to see how different the web pages are displayed in various web browsers or between different web browsers version.

Displaying differences it's the result of how the various available web browsers (Mozilla Firefox, Internet Explorer, Netscape, etc.), or their versions, handle HTML code, HTML errors or computer screen resolution used.

Title and Meta Tags

Meta tags are information inserted into the [HEAD][/HEAD] section of the HTML code of any web page. There are many type of meta tags. We will be considering only two of them and the [TITLE] tag.

From the visitor's point of view, the only tag visible within the head section is the title tag, which is not a meta tag itself, but a stand alone tag found in the head section of the web page. Think of the title tag as the subject of an email message.

Two of the most important meta tags are the keyword and description tags which are invisible to the visitor's eyes but should be also included if you want your page information (title and description) to be properly displayed on the search engine result page (SERP) listing.

In the early days of the Internet, one could influence the search result by including keywords within the meta keyword and meta description tags you wanted the search engine (SE) to classify your page for, today you cannot influence the result of the SE by just adding desirable keywords anymore.

Keyword tag should contain between 5 and 10 keywords that appear on the body of your page. You should never include keywords in the tag that do not appear on that page.

The Importance of ALT Tags

Many web surfer and visually challenged people browse the Internet with the image viewing option of their web browser turn off or using text readers respectively. When one of these surfer visits your site containing lot of images, they won't be able to read the content of your pages if the images do not contain the ALT="your image description" tags.

Browser Safe Color Palettes

Computer platforms handle color differently, and the web browser limits colors significantly. In order to move through the digital world with consistency, the web page designer must be well aware of this fact.

While in the real world all colors are the result of some subtractive combination of three primaries colors: red, yellow, and blue. In the digital world all colors are the result of additive color synthesis or combination of three primary colors: red, green, and blue, referred to as RGB for short.

RGB values are derived from a method that numerically determines how much red, green, and blue make up the color in question. Each color contains a percentage of red, green, and blue.

If colors outside the safe palette are used, many web site visitors will see the color the computer has available instead of the color you have called for.

Check For Broken Links

Broken links are links that lead to nowhere, and clicking on the link will show you a 404 error code page. It is said that about 5% to 7% of all links on the Internet are broken.

A site that contains broken links, including missing links to images, gives a very bad impression to potential visitors and it is a frequent cause of lost visitors.

Check Web Pages Load Time

Many Web surfers today browse the Internet through a high speed broadband connection, but a significant percentage of those Web surfers still use slow speed dial up connection to access the Web.

Surfers are known for having a very short attention span and will leave your site before the page finishes loading. Generally speaking, the maximum accepted time for a page to load is about 10 seconds, and it is recommended that your page to be around 25Kb in size.

Decreasing the loading time of a web page can be easily achieved by both, compressing or shrinking the size of your images, and reducing the size of your HTML code.

HTML Code Optimizer

An HTML Optimizer removes all blank spaces in your HTML code, and this is another way to make your page load faster. The result is shorter downloading time. Pages will be shown in a client's browser in exactly the same way, but the file size will be smaller.

Make sure that the HTML optimizer you use does not compress embedded script codes within your page, which might be rendered unusable if they get optimized this way.

BORDER, HEIGHT and WIDTH Attributes

The attributes used with the [IMG] tag to specify an image width and height are the WIDTH and HEIGHT attributes indicating the exact size of your image in pixels. The other attribute that influences the way an image is rendered on the user's screen is the BORDER attribute, which should be set to zero if you don't want your hyperlinked image to show a blue border around it.

One interesting advantage to adding the height and width attributes to an image tag is that when you do specify the image size for all of your images, browsers take a lot less time to render your page. To find out the width and height of an image, just open it with any image editor and look for its property.

Validate Your HTML Code

Just as texts in a natural language can include spelling or grammar errors, documents using markup languages like HTML may, for numerous reasons, not be following these rules. The process of verifying whether a Web document actually follows the rules for the language it uses is called validation.

Different browsers, or versions of the same browser, will make different guesses about the same illegal code; even worse, if your HTML code is really bad, the browser could get confused and produce a mangled display mess, or even crash. Validating your HTML will help ensure that it displays properly on most browsers.